Face to Face, Digital, E Learning, Sales and Customer Service training for the Health and Fitness Industry

Marina solutions Ltd specialise in Sales, Customer Service and Leadership training for the leisure, wellness and hospitality industries, as well as working extensively with a number of councils, providing leadership, management, negotiation, retention, sales and customer excellence training at all levels of an organisation, from senior management to front line staff. We operate internationally and deliver programmes across a range of countries and cultures.

Our training will enable your teams to become more successful, motivated and confident. Marina Solutions Ltd has been instrumental in helping many Health clubs, Leisure centres and Independent gyms to achieve and surpass their sales targets, creating a culture that listens to customers and increases retention.

Take a Look through our course content below: 

Membership Sales Training (Sales 1)

To include:

  • Meet and Greet
  • Communication skills
  • Mirror Matching
  • Needs Analysis
  • Enquiry Card

Membership Sales Training (Sales 2)

To include:

  • Show round/Tour
  • Price presentation
  • Overcoming objections
  • Closing techniques

Customer Excellence Training

This session is suitable for all members of staff from senior managers to entry-level staff and focuses on culture, vision, the organisation’s aims and outcomes. This vision can be tailored to your companies needs. (Developmental time will need to be taken into consideration if this is required)

Corporate Membership Sales Training

To include:

  • Corporate Lead Generation
  • How to get meetings
  • Presentation skills for small and large meetings
  • Corporate Needs Analysis
  • Closing skills
  • Negotiating and Closing

Recognising and Gaining Leads

Systems and processes to be trained in to ensure an increase in membership leads to raise the monthly revenue and membership numbers. This session will also increase the quantity and quality of data capture.

Telephone Technique

To include:

  • Incoming calls
  • Outgoing calls
  • CRM management.
  • Follow up calls
  • Lead Generation
  • Referrals
  • New member calls
  • Renewals
  • Inductions
  • Ex Members

Sales Manager/Duty Manager Training

Training designed for management of up and coming sales champions. This session will enable staff to put sales systems in place and manage them effectively to sustain and manage membership and revenue growth. This training will also include advanced sales skills and will include master communication techniques.

Retention Training (How to keep your Members)

Train you managers to understand what they need to do to keep your members.

By the end of this training you will know:

  • Why members stay and why they leave.
  • What you need to do to keep them
  • What impact key actions will have on your bottom line
  • How to Inspect what you expect; “measure if it is being done”
  • Train your managers how to get their staff to do it, measure it and make it happen
  • The Retention information used in this training has been based on the latest research 


Retention and Member Interaction(for fitness instructors)

The aim of this workshop is to increase staff member interaction. To increase the amount of interactions each fitness professional has with members and to improve the quality of the interactions. The result of this change will increase the length of stay of each member and the number of visits to the centre.

Lead Generation

This training focusses on the lead generation for Membership Sales and how to deliver an Elevator Pitch when you have your potential leads in front of you.

The aim of the elevator pitch is to sell a meeting, in this case a tour/showround of your site. This module will include demonstrations of how to do an elevator pitch, how to write one and the opportunity to practice and deliver them in a range of environments.

Once the Elevator Pitch has been mastered we will look into a range of ways to get to put you in front of more leads so that you can use your new skills.

The key to the training is the repetition and practice so that each learner will have the benefit of making mistakes in a safe environment, leading to increased skill and confidence in their sales abilities.

The following will be covered in this session:

  • Elevator Pitch
  • Lead Generation
  • Sales Funnels
  • Source
  • Mini Needs Analysis
  • Appointment confirmation

DISC Personality Profiling Training(Colour Energies)

The DISC behavioural approach and assessments are used worldwide in thousands of organisations of all sizes, major governmental agencies, and both FTSE and Fortune 500 companies
The benefits of using DISC:
Organisations and individuals who use DISC experience improved communication, more effective team dynamics, reduced conflict, more productive sales conversations and higher levels of motivation.
Some of the benefits users report to us are:

  • Improved communication
  • More effective introduction and embedding of change
  • Better understanding of what motivates people
  • Avoidance of conflict and misunderstanding
  • Better sales conversations


Mystery Call Training for Managers

This session includes:

  • To know exactly what is expected of you when answering the phone
  • To feel comfortable deflecting the price
  • To always get name and contact details
  • To feel comfortable booking an appointment
  • To feel confident that you can get a high score if you answer a mystery call
  • To know how to make a mystery call and score it
  • To know how to develop reception champions
  • To know how to give feedback to develop and improve staff performance

Presentation Training to Win the Business

The ability to present with confidence and competence is an essential part of winning business.

This training session will give you the skills and structure to present in all types of situations wether it be a small, medium or large sales pitch, a presentation to investors or a motivational talk to your sales force.

The training is bespoke to your needs and will be tailored to all group sizes.

Train the Trainer

The aim of this session is to introduce the performance appraisal/review process into your organisation. It is a bespoke session which is developed to meet your own organisational needs. The session focuses on how to conduct a performance meeting and how to effectively give constructive feedback.

Performance Appraisal

The aim of this session is to introduce the performance appraisal/review process into your organisation. It is a bespoke session which is developed to meet your own organisational needs. The session focuses on how to conduct a performance meeting and how to effectively give constructive feedback.

Equality, Diversity & Inclusion

The aim of this session is to increase awareness of equality, discrimination and diversity. By the end of the session your staff will have a greater understanding of the impact of these issues on the workplace and the clients they have contact with.

Belbin Team Building Training

A hands-on day to help you understand how to use Belbin Team Roles – to help you, your managers, teams and organisation!

Belbin Team Roles is the language of teams, enabling people to project and talk about their behavioural strengths in a safe, non-confrontational and productive way.

Belbin promotes self-understanding, strengths-based working and more effective communication with colleagues and managers alike. Team Roles help compose successful teams, fine-tune existing teams for high-performance, and ensure that all contributions are harnessed to best effect.

Charismatic Communication Skills

This workshop covers the fundamentals of communication skills and sets you up to be able to build rapport with others so that they can enhance relationships both personally and professionally

Great communication skills help you to get to where you need to be and are one of the most important skills to have in life

Easy Enquiry Handling

This workshop sets you up to understand the enquiry handling process, and to be able to practically turn any enquiry into a lead or an appointment

Natural Needs Analysis

This workshop will set you up with the skills to ask questions that reveal how you can help the customer in a relaxed and conversational way.

Inspiring Show rounds

This workshop will set you up with the tools, skills and confidence to deliver a tailored show round to match the needs of the customer and give them the confidence to begin their fitness journey

Powerful Price Presentations

This workshop will take you through a step by step process of how to present the price both in writing and verbally in a simple and straight forward way. By the end of the workshop you will have an increased confidence and ability to present the price, leading to the customer making a purchase.

Classy Closing

This workshop will take you through a step by step process of how to ask the customer to join and closing the sale. You will be coached and guided through the closing process so that feel comfortable and confident to ask anyone to become a member at your centre.

Overcoming Objections

This workshop will take you through a step by step process of how to overcome objections during the memberships sales process to give customers the confidence and support to sign up.

Get in touch to start working with me today

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company information

Unit 1, 43 Crouch Hall Road, London N8 8HH

T: 07758 076 723


Company number: 11324770

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